What do you work for?No. 76

From 100 Units to Mass Production

Among our factory's mottos, my favorite: "From 100 units to mass production." In cosmetics manufacturing, small lots are unwelcome — factories profit from volume, and "minimum tens of thousands" towers as industry common sense. But behind that common sense, how many challenges die?

Small brands with fine formulation ideas; companies testing new markets; individuals taking a first step. First steps are always small, and minimum-lot walls are walls sealing the challengers' entrance. We accept orders from 100 units not because it pays, but because we refuse to seal that entrance.

And never forget — we ourselves started small, stacking small steps up from the bottom. We will not become a company that kicks away the ladder it climbed. Beyond every 100-unit order stands someone's first step. We intend to remain a company that honors it.

What do you work for?

— Tomoki Nagano, Chairman & CEO, INSTINCT BIO TECHNICAL COMPANY (NASDAQ: BIOT)

About the Company

The Nasdaq-listed company where the author serves as Chairman.

This series reflects the personal views of the author. It is not an earnings forecast, a valuation of any security, or a solicitation to invest.