What do you work for?No. 29

What Neuroscience Taught Me at 45

I turn forty-five this year, and I have come to appreciate the power of brain science — not as an academic field, but as a simple truth: human drive is determined less by willpower than by the state of the brain. When I am excited, I work dawn to dusk without fatigue; ideas flow, decisions come fast.

The same man, drained of excitement, finds even simple tasks heavy. The answer is not grit-preaching but engineering: know the conditions that excite your brain, and create them deliberately. Mine are drawing blueprints of the future, talking dreams with companions, and celebrating in advance.

Before telling anyone to try harder, build a brain state that can. That, I believe, is the future of education.

What do you work for?

— Tomoki Nagano, Chairman & CEO, INSTINCT BIO TECHNICAL COMPANY (NASDAQ: BIOT)

About the Company

The Nasdaq-listed company where the author serves as Chairman.

This series reflects the personal views of the author. It is not an earnings forecast, a valuation of any security, or a solicitation to invest.