A Company Is a Work of Art — Why I Build Our Websites Myself
A confession: every website in our group — the holding company's, each subsidiary's, and this very series page — I built with my own hands. "Is that a chairman's job?" I've been asked. My answer is firm: this is precisely the chairman's job. Because to me, the company is a work of art.
Business structure, corporate design, philosophy, website — all should flow from one idea. Outsourcing produces something polished, but the idea gets diluted. Building it myself keeps the idea intact — and sharpens my grasp of every detail of the business. In the AI era, even a non- engineer like me can build.
Is there anything in your work you can call your own creation?
What do you work for?
— Tomoki Nagano, Chairman & CEO, INSTINCT BIO TECHNICAL COMPANY (NASDAQ: BIOT)
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Designing a Company on the Five Elements
Read →About the Company
The Nasdaq-listed company where the author serves as Chairman.
- Business →Stem-cell cosmetics R&D, OEM/ODM manufacturing, and in-house brands
- Investor Relations →BIOT stock price, SEC filings, and governance
- Company & Governance →Company profile and leadership
This series reflects the personal views of the author. It is not an earnings forecast, a valuation of any security, or a solicitation to invest.