"There Is Nothing We Have to Change"

After our listing was set, our Senior Managing Director thought hard and said: "I've been asking myself what must change now that we're a public company's officers — and my answer is: nothing. The real risk is becoming satisfied, stiff, conservative — ceasing to challenge. Changing in the bad sense is our greatest risk." Exactly.

A listing demands new duties — disclosure, accountability, governance — and we will fulfill them completely. But fulfilling is not changing. The company's soul — challenging, enjoying, working for smiles — shifts not one millimeter. Adjust the shell to the market; keep the core as it was on founding day.

Has your organization put into words what must never change?

What do you work for?