What do you work for?No. 59

Growing an 8-Team Tournament to 32 Nations

One of the businesses he now leads is a youth soccer tournament. It began as a small one-day event with just 8 teams. Today, with corporate sponsors, it has grown into a national-scale tournament — up to 32 teams over two days. In three years.

He explains the growth with no glamorous strategy — only two plain convictions from his essay: "Whatever happens, make the tournament wonderful. And enforce safe, reliable operations without accidents." Children come home safe; teams and parents leave glad they came; sponsors receive genuine returns on their goodwill.

Stack those quietly, and 8 becomes 32. The designer in him adds: "Care for details produces overall quality and trust — identical in design work and in tournament operations." There is no magic for scaling a business. There is only an order: trust gathers around those who finish the details, and trust brings the next scale.

What do you work for?

— Tomoki Nagano, Chairman & CEO, INSTINCT BIO TECHNICAL COMPANY (NASDAQ: BIOT)

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Children's Smiles Became My Conviction

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About the Company

The Nasdaq-listed company where the author serves as Chairman.

This series reflects the personal views of the author. It is not an earnings forecast, a valuation of any security, or a solicitation to invest.