What do you work for?No. 145

Van Gogh — One Painting Sold in His Lifetime

Vincent van Gogh lived as a painter for only ten years — committing at twenty-seven, dying at thirty-seven — leaving roughly two thousand oils and drawings. And in his lifetime, only one painting is reliably said to have sold.

The market ignored him completely; the art establishment rejected him; his brother Theo's allowances sustained him to the end. Nearly nine hundred letters to Theo survive, filled with conviction about his art and anguish over its rejection, over and over.

Still he painted until his final day — refusing to stop work the market had unanimously priced at zero. After death, the verdict exploded; his canvases are now humanity's treasures. The market was wrong — for ten straight years.

The lesson is not the sweet promise of eventual reward, but a harsher, freer question: if the market valued it at zero, is there work you would still continue? That is your true work. And remember — Van Gogh had Theo. To be someone's Theo is noble work as well.

What do you work for?

— Tomoki Nagano, Chairman & CEO, INSTINCT BIO TECHNICAL COMPANY (NASDAQ: BIOT)

About the Company

The Nasdaq-listed company where the author serves as Chairman.

This series reflects the personal views of the author. It is not an earnings forecast, a valuation of any security, or a solicitation to invest.