What do you work for?No. 170

Why the Brain Says "Tomorrow" — The Anatomy of Procrastination

Procrastination is not weak will; it is the natural consequence of how the brain values time. Behavioral economics repeatedly confirms that people steeply discount the future: the same reward feels smaller when distant, while a small pleasure at hand looms large. "Success in three years" loses to "one more drink tonight."

The human brain comes fitted with a lens that shrinks whatever is far away. The remedy is design, not resolve. First, bring the future closer — translate a three-year goal into this week's actions; my morning look at the blueprint is precisely the work of dragging a distant future in front of my eyes each day.

Second, lower the threshold of starting: what the brain resists is usually not the task but the first moment of it, and "just five minutes" almost always continues. Third, as I did at eighteen, fix the deadline first — the instant I booked the flight to Canada, hesitation had nowhere to live.

The best cure for procrastination is not determination but a reservation.

What do you work for?

— Tomoki Nagano, Chairman & CEO, INSTINCT BIO TECHNICAL COMPANY (NASDAQ: BIOT)

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About the Company

The Nasdaq-listed company where the author serves as Chairman.

This series reflects the personal views of the author. It is not an earnings forecast, a valuation of any security, or a solicitation to invest.