Yoshuku — Those Who Celebrate First Pull the Future In

Japan has an old tradition called yoshuku — "pre-celebration." Hanami, cherry-blossom viewing, was originally a ritual to celebrate autumn's harvest in advance: feast under the blossoms for rice not yet grown, and pull that future toward you. Our company practices this in earnest.

Long before our listing was certain, we raised glasses "as if" listed; we have already celebrated becoming a trillion-yen company, more than once. Pre-celebration makes a future yours — no longer an unseen goal but a landscape already tasted. Humans get lost in places they've never seen, but walk surely through places they've visited.

Yoshuku turns the future into a place you have visited. Celebrate your dream first — grandly, with your companions.

What do you work for?