What do you work for?No. 19

2017: We Started from Materials Science

Our current path began in 2017, with materials science. Countless cosmetics companies are, in essence, planning-and-marketing companies — factories and trading houses supply the rest. We entered from the opposite end: the deepest layer, raw materials, because that is where quality originates.

No advertising can save a mediocre formula; conversely, functional ingredients that circulate nowhere else become a sentence no competitor can copy. Start from materials, and a business naturally grows vertically — formulation, factory, brand — into one integrated chain. We call it "from materials to smiles."

The chain begins with an ingredient and ends with a customer's smile.

What do you work for?

— Tomoki Nagano, Chairman & CEO, INSTINCT BIO TECHNICAL COMPANY (NASDAQ: BIOT)

About the Company

The Nasdaq-listed company where the author serves as Chairman.

This series reflects the personal views of the author. It is not an earnings forecast, a valuation of any security, or a solicitation to invest.