What do you work for?No. 94

When Were You Last Excited?

Past ninety installments, today I ask you a question instead: when were you last excited? If you answered instantly, you are in good condition — keep that fire. If it took a while, hear this.

One of our executives wrote his life story traced only through memories of excitement — the first solo bus ride, the festival month, the challenge toward the national team — and named his ten years without it "the me who was just getting through."

Income was stable, business ran; yet the getting-through days were, in his words, "harder still." Excitement withers not from age, but from the disappearance of "things never done" from daily life. So the prescription is one: this week, do one thing you have never done, however small — an unvisited shop, a conversation with someone new.

Excitement returns not through great turning points but through small firsts. May next week's you answer instantly.

What do you work for?

— Tomoki Nagano, Chairman & CEO, INSTINCT BIO TECHNICAL COMPANY (NASDAQ: BIOT)

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About the Company

The Nasdaq-listed company where the author serves as Chairman.

This series reflects the personal views of the author. It is not an earnings forecast, a valuation of any security, or a solicitation to invest.