What Changes When You Write "Thank You" — The Research on Gratitude
On gratitude, psychology has a famous family of experiments: some participants list things they are grateful for each week, others record hassles or mere events, and weeks later the groups are compared — with the gratitude writers reporting greater well-being and optimism. From writing alone, while circumstances changed not at all.
The explanation is thought to lie in attention: the brain defaults to scanning for danger and lack, a useful survival habit, and a gratitude practice forces a weekly scan of what one already has and has received. The world stays the same; the visible world changes.
We carved "inspire gratitude" into our corporate purpose because we believe in this power — gratitude is at once a virtue, an attention-training, and a habit with practical returns. Tonight, before sleep, write three things you were grateful for today. Three lines begin rewriting your brain's search filter.
What do you work for?
— Tomoki Nagano, Chairman & CEO, INSTINCT BIO TECHNICAL COMPANY (NASDAQ: BIOT)
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