The Book of Value
The philosophy of Value Village, upgraded by the holding company BIOT as the official group constitution.
MANIFESTO
We do not exist to change the world. We exist to make one person's life even a little better.
One smile changes a family. A family changes a community. A community changes society. Our final goal is not to open more stores around the world. It is to increase the number of lives lived with value.
The Book of Value upgrades the constitution of Value Village — operated by wholly owned subsidiary INSTINCT BROTHERS — into the constitution of the entire BIOT group, the Nasdaq-listed holding company. Four parts: WHY, THE WAY, THE VILLAGE and THE FUTURE.
PART I
WHY
We do not exist to sell products. What we truly seek to create is a culture in which people live better. Beauty is one way to nurture that culture. Health is another. As the holding company, BIOT carries this question as the purpose of the entire group.
PART II
THE WAY
Culture is born not from rules, but from principles. The 12 Principles of Value Village are, unchanged, the operating principles of every company in the BIOT group.
- 01
People Before Products
- 02
Health Is the Foundation
- 03
Trust Takes Time
- 04
Community Creates Value
- 05
Learn Forever
- 06
Respect Nature
- 07
Think Generations
- 08
Every Person Matters
- 09
Grow Together
- 10
Build Culture Before Cities
- 11
Leave a Legacy
- 12
Live With Purpose
PART III
THE VILLAGE
One smile changes a family. A family changes a community. A community changes society. BIOT vertically integrates research, sourcing, manufacturing and branding so that the quality of value reaching each person is assured inside the group. The Village is the community that the entire value chain builds.
PART IV
THE FUTURE
Our final goal is not to open more stores around the world. It is to increase the number of lives lived with value. From beauty to health, from health to food, education and community — and onward to building towns centered on health. Not for the next quarter, but for the next generation.
Source: The Book of Value (Value Village Constitution) / Publisher: INSTINCT BROTHERS Co., Ltd. / Holding-company edition: INSTINCT BIO TECHNICAL COMPANY HOLDINGS INC. (Nasdaq: BIOT)
THE EVIDENCE — VERIFYING THE PHILOSOPHY WITH FIGURES AND PRIMARY SOURCES
A constitution is a promise. Whether the promise is kept is shown through figures and primary sources. Three chapters disclose the evidence: how value is created, the value chain that carries it, and the metrics that verify it.
How BIOT Creates Value
The mechanism by which vertical integration turns materials science into durable enterprise value — margin, quality data and speed retained inside the group.
The BIOT Value Chain
Stage by stage: research, sourcing (HIROKI GLOBAL), manufacturing (ARTISANS PRODUCTION), branding (INSTINCT RAS) and regenerative cosmetics (INSTINCT BROTHERS / Value Village).
Value Metrics & Key Figures
Where verified figures live: live market data, SEC filings via EDGAR (CIK 0002072188), and the fact registry — every number with a source and an as-of date.
IN PRACTICE — CHAPTER 1 DEEP DIVES